UPPTEKIN is inspired by a former creation from Studio Holt, the Business Bitch. An aspiring female character who enjoys the finer things in life, she’s very busy, extremely important and loves her suits.
UPPTEKIN          
Húrra Reykjavík

PHOTOGRAPHY AND LAYOUT: STUDIO HOLT
PRODUCTION: STUDIO HOLT AND HÚRRA REYKJAVÍK
STYLING: IRENA SVEINSDÓTTIR AND ÍDA PÁLSDÓTTIR
MAKE-UP: SARA LINNETH
MODELS: GUÐRÚN KARA INGUDÓTTIR, HANNA SOFFÍA ÞORMAR AND SÓLVEIG BALDURSDÓTTIR


Editorial concept for Húrra Reykjavík, a local streetwear store. The goal is to emphasis the finer pieces that Húrra Reykjavík offers and present diversity.
She really can't talk right now, perhaps you'll have to remind her tomorrow.
studioholt@studioholt.is